As the World’s Most Easily Distracted Human, I’m a sucker for viral videos. But I admit, they’re usually disappointing. Not this one, part of the Sienna Family campaign from Toyota.
If any brand has its customers more firmly in its sights, I don’t know who it is. While I admit some of the ads have been a little over the top (e.g. the Mommy catching up on her sleep in the Sienna), the brand characters featured in the ads are spot on, right down to the sense of humor they maintain about their nouveau Ward and June Cleaver existences. They don’t WANT to be stereotypes. Maybe that’s part of what makes them more than stereotypes.
Anyway, this viral is a great piece of brand work. It has been around for a few months, but what the hell. Enjoy!